Future Projections are UK representatives for the THX cinema certification programme, theatre alignment and recertification services. We are the only UK organisation to be factory trained and hold but the R2 and D2 acoustic analyser systems.

Outside the certification programme, non THX theatres can also benefit from having their rooms set up using THX equipment and techniques, sharing the quality of set up used in Hollywood and the West End's top premiere venues.

THX Certified Cinemas offer movie-goers the best picture and sound available in a movie experience. THX has certified more than 4000 auditoriums worldwide which deliver optimal film presentation.

What is a THX Certified Cinema?
THX Certified Cinemas offer movie-goers the ultimate cinematic experience. Why? Because every THX Certified Cinema is designed and tested to ensure that it meets all standards for sound and picture excellence in categories such as: Background noise – controlled noise from HVAC units, projectors, exhaust fans & transformers Room acoustics – crisp accurate cinema sound through controlled reverberation and sound isolation , Image quality – high resolution, clear images with standardized screen illumination and minimized distortion , Projection – audience viewing angles, image cropping, and projector placement that result in the best possible picture presentationSound system – THX approved equipment and alignment for optimal sound reproduction The result is that cinema audiences experience movies that look and sound great. They enjoy:
Precise audio localization that tracks the action across the screen
A wide frequency range that delivers higher highs and lower lows
A naturally balanced sound and planned sight lines so that every seat is the "best in the house"
Accurate, true-to-life images Highly intelligible dialog and decreased distortion
A clearer, more realistic movie-going experience

Advantages of Owning a THX Certified Cinema
If you’re a cinema owner, THX certification puts you in an elite class of cinemas that enjoy tangible benefits of certification. In addition to offering your audience an optimal cinematic experience, you gain a competitive advantage with clear bottom-line rewards. Independent consumer research shows that movie-goers recognize and prefer the THX brand when selecting a cinema. THX also provides marketing support to Certified Cinema owners to assist them in promoting their elite cinemas to public audiences. Our support program includes light boxes for your auditorium, posters, plaques, promotional items for staff, co-advertising, PR campaigns, and special events for new cinema openings. We offer new flexible program levels to cinema owners so that they can support their individual marketing goals. Everyone wins! If you are interested in providing your audience with the ultimate cinematic experience, talk to us about how to proceed with THX Cinema Certification Market Survey - Why THX is good for box office .. In 2004 THX completed a two-phase consumer research program. The key objective of this program was to assess the awareness of brand THX and the value of THX Certification amongst the movie-going public. PHASE ONE: Focus groups were fielded through an independent research company. These focus groups consisted of movie-going adults and teens in six strategic U.S. markets. PHASE TWO: A quantitative study was conducted over a three month period in a highly competitive U.S. market. The research was fielded before, during and after a market awareness program. This campaign focused on gaining a first-hand understanding of the general knowledge and attitude towards THX by the movie-going public.*Across all three surveys, more than 82% of participants had heard of THX

UK THX Theatres that Future Projections have installed / certified include
Curzon Soho (3 screens)
Liverpool Picture House (Screen 1, 70mm)
Stratford Picture House (Screen 1)
The Empire Leicester Square (Screen 1 - test and certification only, installed by others)
VUE West End (Screens 5 and 7)
York Picture House (Screen 1 - 70mm)
Radisson May fair Theatre (35mm / D cinema)
Warner Bros Screening Rooms (1 and 2)
Planet Hollywood (The Rex)

For more information on THX, go the the THX website, or contact us.. tech@fproj.com